“It’s not that it’s going to be storming or rainy or all that terrible, but we should see about a 15 mph sustained wind, with gusts up to 20,” he tells the audience before diverging from a typical weatherman’s shtick. But these days, his forecasts sound a little bit different.

Kevin Roth is a meteorologist, and for the most part, his résumé looks like you might imagine it: He has a master’s degree in meteorology, got his start at small-market television stations, and worked his way up to a more prominent perch in Dallas/Fort Worth - the fifth-largest media market in the country.